Sunday, July 20, 2014

The Importance of Web 2.0 Submission

Web 2.0 is a second generation internet service that is based on online sharing and online collaboration amongst users. Examples of web 2.0 services are:
  • Social networks
  • Wikipedia
  • Web based applications
  • Photologs and blogs
  • Content managers and communication tools
  • News promotion and subscription system 
  • Search based on tags etc.
There are many people who think that article submission sites and web 2.0 directories are due to recent Google Panda and Google Penguin updates. Many SEO professionals have stopped submitting their articles and building links from article submission sites and web 2.0 directories without realizing whether they are doing the right thing and or losing out on search engine optimization here. In this article we will discuss about the importance of Web 2.0 submission and how it is still effective in SEO.
  • Web 2.0 is high popular and its popularity growing day by day. This is a big enough reason to understand its worth. There are many web 2.0 sites that allow author and publishers who have zero programming experience to publish their write ups on the web. This advantage has been also misused by many spammers in the past and these spammers developed automated software submission systems which were used to put span contents on many web 2.0 sites. But now web 2.0 makes use of effective spam filters and these are getting better day by day. Most spam content and low quality content have been removed and the rests are now using great support from the search engines.
  • More and more authors are now sharing their expertise and moving to web 2.0. Web 2.0 now has better spam filters and that is encouraging the authors for sharing their expertise as they no longer need to feel unsecured about them being put in the same category as the spammers. You will come across many high quality blogs nowadays in web 2.0 and this is a result of better spam filters only. When you put your content in web 2.0, it would be automatically associated with high quality publisher by various search engines and this is turn would improve your reputation and authority.
  • Last but not the least, people who are submitting their content to web 2.0 and other article submission sites are staying away from back hat SEO strategies. This in turn would increase the authority of article submission sites and various web 2.0 sites but this is something that would not happen overnight. If you are an SEO professional, you can take full advantage of it by not making use of any black hat SEO and Spam SEO strategies and techniques yourself. Make sure that you submit great quality content that visitors would love to read and this in turn would help in getting a better place in the SERP.
These are some of reasons for article submission sites and web 2.0 still being relevant in the SEO game and as they still give you better and high quality back links as well as authority. But at the end, it all depends on how reap in maximum benefits from such services. We all know that black hat technique and spam SEO strategies would ever help in SEO and you really cannot fool the search engines by making use of link wheel to create a strong link building strategy and the key to a be successful lies in the use of quality and amazing content that people would love and when you have good content in your site, Google along with other search engines would be happy with it and send visitors to your site. Search engines will fall in love with you, if you can make your visitors happy

Importance of Alt Tag optimization in SEO

Alt attributes are also known as alt texts or alt tags and are an important element when it comes to online presence. It is used in XHTML and HTML to specify or provide any type of alternative texts or alt texts when an image or webpage is not being displayed. In short, you get to see an alternate text instead of the image that is not being displayed due to some reasons.
There are many people around who run their website but do not have any idea regarding what these alt texts are. This article will be helpful to you, if you are one of them. Also, there are many people who are using the alt texts but do not know whether they are using it correctly or not. This article will tell the importance of alt tags in SEO and how to use them correctly.

What exactly are Alt attributes?
The main purpose of this is to offer a description of the contents of a file image. In other words, alt attributes offer text to website visitors to images that they are not able to see on the website on their browsers due to one or more reasons. Some of the common reasons for this include browsers not being able to display the image and also when image display is disabled. This can be true for visually impaired visitors and also for visitors who make use of ‘screen readers’ to see the content of your website.

So, when a viewer is not being able to see a displayed image, no matter what the reason is, the alt text would will come in the place of the image and give contexts about what exactly was in the image for people who could not see them. So, in short this alt attributes work towards ensuring that your website image content is communicated to people who are not able to see them directly. Having alt tags is important as it matters for search engines as well and these help you in getting a better rank in the search engine result pages or SERP as even you images get ranked in the image SERP.

How Alt tags help in search engine optimization?
Search engines cannot see images in your website just like your visually impaired visitors and search engine spiders are enable to crawl through an image that has a text embedded in it. So, if you do not create alt tags for each of the image in your website, you are losing out on being seen online and your site is properly ranked as well. This is possibly the main importance of alt tags optimization in SEO.

There is a certain way by which Alt tags help in SEO. Search engine spiders make use of the information provided by the Alt tag in determining the best image in terms of a search query. It is a huge benefit as this brings in new visitors and improves your site traffic. Your website also secures a better rank than it would have, had there been no Alt texts. You will also get an edge of your possible competitors in SEO.

If used properly, Alt texts or Alt tags offer a great place when it comes to utilizing your keywords and improves your website’s chances to show up in image search result pages. But, make sure that you use appropriate Alt tags for the images concerned. For example, you possibly would not want to label an ice cream image with a text that says “affordable web designing services” as it really does not make any sense. Fooling search engine like this would not help and it can even lower your rank.

Sunday, July 13, 2014

Advantage and Disadvantage of SEO Tools

Search Engine Optimization or SEO involves the process of making a web-site or web-page visible in a general search engine as a result of typing just a keyword. It is well understood that a site that becomes visible more frequently or without taking much time is likely to attract maximum number of visitors’ attention. Google, Yahoo and Bing are the most popular and leading searching engines facilitating this service worldwide.

SEO is a powerful tool and if used correctly it has many advantages as given below.

•    Economical
Once you achieve a rank within 10th according to the search engine, you don’t need to make payment to the authorities for every single visitor. You need not market your products through thousands of advertisement but this service would assist you to receive free traffic without spending much. Here the service does not stop suddenly if payment is delayed for a period of time.

•    Essential tool for internet marketing
It is observed with a little effort the number of visitors of your web-site or web-page could be increased sharply. It is even better than posting ads on web as people find it embarrassing and many use ad blockers to get rid of this. So this new concept has successfully replaced the traditional one to a large extent.

•    Trustworthy
People trust on Google or other search engines than posted ads on web. They find this service reliable one. Once your company occupies the highest rank on Google no other ads would be able to compete with your product. As your rank goes high more people becomes aware of your market products.

•    Saves time and efficient
There are more than 10000 millions websites available on the web. Without SEO it would be extremely difficult to find out the efficient and necessary one and people won’t be able differentiate among so many choices available on the web. So it makes their task easier with just typing a single keyword they will be closer to their desired result.

•    High ROI
Usually 3-4 % of total web site or web page visitors headed ahead to buy a product. So no of clicks is directly proportional to no of sales made. Unlike advertisement it targets those customers who are looking for the product. Return on investment (ROI) becomes high in this type of transaction.
Each strategy has its own strengths and weaknesses; understanding them all to get the most out of your chosen strategy is important. Let’s discuss some of the key disadvantages of SEO.

•    SEO tools are time consuming to implement
Good SEO techniques require excellent content creation which may become a disadvantage as the process is very time consuming. SEO no longer simply consists of filling your webpage and Meta data with keywords; it requires consistent creation of high quality content. If you don’t have the proper resources maintaining a sustained SEO program will become overwhelming.

•    Lack of control
There is too much out of your control in SEO and this is one of the biggest disadvantages of SEO. There are billions of web pages in search engine indexes. The position of your page in these indexes is dependant on a perpetually changing algorithm which you cannot even see. So constant monitoring and specialist knowledge and the ability to respond is required if you want to keep your webpage visible. Unfortunately this is extremely hard to do and is uncontrollable.

•    Investment is required in the Technical aspects of SEO tools
Maintaining consistently good quality content creation is just one aspect of an SEO strategy. If you want to maintain a good ranking in the search engine indexes you have to be well educated in the technical aspects of SEO as well. Technical issues like site hosting, site structure, 404 configurations 301 redirects must also be addressed; else even if your web content has the highest quality in the internet you website will get low visibility. If technical issues are not addressed properly web crawlers may not even be able to read your site. You have to have trained and experienced personnel to manage these issues which will require further investment.

The Importance of Bad Link Removal in SEO

The detoxing of links is very important for a number of reasons. This is primarily important to maintain Google rankings which are determined by the Penguin program. Ranking is usually affected by a negatively impacting inbound link. The launch of Penguin 1.0 in 2012 changed the rules as now website owners have to be on the constant lookout for low quality and unnatural back links. You might still be thinking why all the hype. Well for the simple reason of a thing called Google Penalties. Penguin spots linking practices which are bad and accordingly hands out instant punishment in the form of penalties.

The usual SEO campaign constitutes some kind of activity involving link building. Ranking issues are normally caused by historical links. Links which tend to cause these issues are links from websites on articles, forum or blog comment spam or blog network links. Google penalties can result in downgrading and subsequently complete absence from ranking which effectively means revenue loss. Hence, one needs to take steps. Thus, Link detox becomes an important part of site management. The cleaning up process can be done in following ways:

  1. Hiring a professional service.
  2. Manual check of all links.
  3. Using a program.

How a link is classified as bad depends on determining whether it lands on a spam page, performs any value contribution and whether it relates to your site. For instance, a link without any value addition is in essence bad. If the link is doing anything other than help the site, then it has got to go. The usual factors evaluated for considering a link is Quality (Authority, Traffic and PR), relevance and value.

Few things to keep in mind before performing link recovery are:

  • A salvage operation seldom helps as Google is very particular. A penguin interruption means thorough link cleansing. It is common knowledge that Google does not reward link reconsideration requests usually.
  • Algorithmic penalties and manual actions both work in recovery of links. Expending enough resources, time and energy means usually most recovery campaigns work. However, it is all without any guarantees.
  • Link removal is an exhausting activity. It involves four basic steps which are Finding contact information, ), in depth back link portfolio analysis, outreach (getting in touch with sites for the taking away of your links and based on Google’s rejoinder repeat the process as many times necessary.

Link building should always be more about quality than quantity. Bad incoming links often result in dip in website rankings. Incoming or back links are used by Google to rank websites. Google checks the number of links directing towards a website as well as the website’s quality from which those links are originating. Since, in the past many developers preferred quantity over quality, a large number of links were made for a higher website ranking. Hence, a Penguin update often flags off fresh links which are actually bad, but were not so marked prior. Bad content can also result in a tanking in rankings. One can always check their Link profile webmaster tool account. This will give a spreed sheet view of the most connecting links.

Websites are engaging various Link removal services which is often a time consuming process as it involves manual contacting with admin and webmasters responsible for detrimental linking. The services usually undertake the responsibility for all the documentation, pertaining to the Google re-inclusion request. People do not realize that the process is far more complex as a simple re-inclusion request submission will not fetch much. It must be accompanied by the display of substantial undertaking and huge efforts. A key factor in discerning bad links is to look at relevance, use and being generally alert about suspicious sites. It is better to check links counted and netted by Google in spite of rankings being good if one wants to avoid future discord.

Monday, July 7, 2014

Google Analytics and Its Importance

Google Analytics is basically a web based application that is offered by Google. It generates a detailed statistical report about your website’s traffic sources and traffic and also measures the conversions and sales that are generated from the traffic. This service offered by Google is not for webmasters and primarily has been designed for the web marketers. It is a very popular statistic service that is used by many websites.
Though the basic service is free, in order to use the premium version, you would be required to pay a fee.

Google Analytics track traffic generated from all kind of networks starting from social sites to search engines and direct visits as well. This web based application also displays advertisements, email marketing, pay-per click networks and digital collaterals.

Google Analytics is undoubtedly one of the most powerful tools available in the World Wide Web and the fact that it is free makes it more appealing. The latest version that has been rolled out is the Google Analytics 5.

Importance of using Google Analytics
It is always beneficial for your website, if you can keep a track of the traffic and Google Analytics let you do just that. It is free and it integrates with other programs of Google like AdWords and AbSense that makes it more valuable.

It is an easy to use and a very powerful product and almost all website owners make sure of using it.
The importance of Google Analytics is immense and there are few amazing things that you can do with this web application designed by Google. They are:

  • You can use it find out whether your visitor actually read the contents of your website. Google Analytics has this track visitor engagement that lets you measure that time visitors spend in your website. The longer time visitors spend in your website, the more engaged they are in reading your website stuffs.
  • Google Analytics lets you find out what visitors are looking for in your website.  Site search is actually very important for your website as by doing that you will be able to keep a track of the keywords and find out what visitors are looking for. Google Analytics is an application that lets you keep a track of your market needs and requirements and so you should do as much as you can with this application.
  • Google Analytics also keep a track of where visitors are going after logging in to your site. This would help you to have an idea regarding what visitors are thinking. You get to maintain a track of outbound links as well.
  • Check your website loading site and this something most SEO professional overlook. But when ranking your website, Google considers this as an important aspect and if your website loading is slow, it would not secure a decent rank. Site speed is also something important from the user’s point of experience.
  • You can also keep a track of your website goals. You can check your report regularly to understand whether you are near your goals and how long you have to go in order to achieve them with the help of Google Analytics.  There is also feature in Google Analytics that tells you what steps from your side can improve your performance.
There are two primary reasons as why Google Analytics is here and they are; first to make you learn about your target market and second to make you learn what works for your website and what does not and learn everything else related to your website. There are plenty benefit of benefits of Google Analytics, you only need to use properly.

Google Webmaster tools and its importance

Google webmaster tool is a very powerful set of tools that have been launched by Google at least in terms of SEO. Most SEO professionals take the help of this tool in designing your website but there are also a few who do not and that is either because they do not know what Google webmaster tools are or because they do not realize the importance of Google webmaster tools. If you are amongst them, then this article will be helpful in clearing all your doubts regarding this very useful tool.

 Google Webmaster Tools
As the name suggests, this set of tools have been designed for the webmasters that allows the webmasters to communicate with Google and design websites according to how Google wants it to and according to how Google see each of the sites in terms of internal and external links, the keywords and their usage, crawling rate, sites’ traffic statistics and many more such elements.
There are some issues regarding privacy though. While making use of these tools, you would have to give Google, a complete access to your sites statistics and you naturally would worry about how they would handle it. Google being a very reputable company, the chances of it abusing your site data is minimal, but if security if your top priority, the think twice before using these tools.
Many professionals use Google Analytics and Google webmaster tool together and the end result is of course better. One can have access to Google webmaster tools, if he or she is already using Google Analytics as Google webmaster tools can be easily integrated into it.

How to get started?
You need to join Google webmaster tool first, in order to use it. Then you would have to go through a verification process. You would have to verify your ownership for the website for which you want to use the Google Webmaster tools and there are many ways of doing it. Check the settings and get to know how to do it.

How to use it?
You can start enjoying this set of tools after verifying your ownership and after having the Google code in your site. After you log in, dashboard is the first thing that you will see in your account.
The major sections are Search Queries, Crawl Errors, Links to your website, Sitemaps and keywords and from the dashboard you will have access to all these.

Search queries
This section tells you about the keywords that led visitors to your site.
You can get a long list of keywords that users are using to get to your site and it would be best if you are also optimizing on the same set of keywords. Another huge benefit is that you might get hold of few keywords that you are unaware of and can use in the content for your website. You will also idea regarding the keywords CTR and higher CTR means you are using relevant keywords.

Links
This is yet another benefit offered by Google webmaster tools. You can check where the backlinks are are coming from and also what pages they are being linked to. You can also check if there are any bad links and get rid of them as they are bad for your website ranks.

Crawl errors
You will come across all the problems that Google encountered while crawling the pages present in your website in terms of inaccessible pages, server errors etc.

Keywords
This section also deals with keywords, the difference being; here you get to see what Google has found in your site as keywords.

Sitemaps
You can also check the sitemaps that Google has found from this section and the number of URLs  that is using as well

Sunday, June 29, 2014

URL Optimization for SEO

When we talk about SEO tactics, we always mention the importance of keywords in the content of the webpage and in the same way URL being a very important segment of the website should also be keyword oriented i.e. the keywords present in the URL should be consistent with the content present in the webpage or website. Importance of URL optimization in SEO is immense and here we have discussed 4 steps that would help you in structuring your website URL.

 They are:

  • Words to be used in the URL: The URL of your website has certain elements that need to have keywords so that your website is noticed by the various search engines and you get the SEO benefits for your website. As far as the different elements of the URL are concerned, keywords can present in the folder, page elements, sub-domain and of course domains. It is not necessary to use keywords but search engines can easily crawl and index the pages if you use keywords in naming the pages and the folders. Along with the use of keywords, there are a few other points that you need to take into account while constructing your URL.
1.    Descriptive URLs: If you are not using keywords in your URL, you can use words that describe the content of that page.
2.    Shorter URL: The lesser the number of words you use in your URL, the better it is. Avoid the use of words like ‘for’, ‘us’, ‘the’ etc. as the shorter the URL, the easier would it be for typing and remembering it.
3.    Place important keywords at the start: Search engine spiders do not pay much heed to the words present at the end of the URL, so place the keywords at the beginning.
4.    No repetition: Avoid repeating any of the words even if it is for sub-sections.
5.    Blog URL is not required to be identical to the title of the page.
6.    Avoid keyword stuffing in your URL.
7.    Never use capital letters in your website URL.
8.    Parameters like %, ? should be avoided.

  • Static or Dynamic URLs: The URL created by a web server or CMS is called a dynamic URL. The page elements do not actually exist as a whole unless the URL is requested by the browser. Once requested, the URL is generated by the CMS with lot of unwanted parameters and characters that make the URL unfriendly to the SEO. Static URLs on the other hand if structured keeping in mind the above things can be deciphered easily both by humans and search engine spiders.
  • Hyphen and Underscores: Hyphens are considered to be word separators by Google but they still not have programmed their search tools for the same when it comes to underscores. However, when it comes to search engines like Bing, it does not really make a difference whether you use a hyphen or an underscore. However, it is better to use hyphens or use none of them. Underscores are not user friendly and so, it’s best if you avoid using these. But if there is an underscore in your URL already, it is better if you do not touch it and let it be as it is, as your pages have already been ranked by the search engines.
  • Sub-domains: It is always better to use sub-domains for segments of your website that are completely different and that receive regular visitors. Also keep in mind that the sub domains have the tendency of being called a separate entity and may not be considered a part of website, so avoid too many sub-domains.
Importance of optimization of URL in SEO is related to the rank of your website and you sales and profits, so keep the above points in mind.

Best internal linking practices in SEO

Internal linking is an important on-page factor for websites in SEO. These are the links that take you to other sections of pages of the website and external links are the links from other websites and external domains.

Therefore, a link is an external link that points to some other website.
There is a common misconception amongst web users that internal links carry less weight as compared to external links when it comes to SEO. The fact is that these links when used on authority sites carry a lot of weight.

Importance of internal links in SEO:
Internal links are obviously important as search engine uses them to rank your websites. Internal links help in improving in Page Rank and improves user experience as well. It makes crawling easy for search engines like Google and so when there is a lack of internal links; Google would find it difficult to rank sections those lie deeper in your website. Users would find to difficult to go through your website. Your website rank is surely going to better when you have useful and proper internal links as compared to having none.

How to create a good internal link structure?

As far as few best practices for internal linking in SEO is concerned, you can do the following for your internal link structure of your website:

  • Keep all the pages within 3 clicks from the homepage: This is well known SEO rule that every web designer makes sure of following. None of the other pages on your website should be more than 3 clicks away from your website homepage. Make sure of this to have your internal link structure on the right tracks.
  • Avoid optimization and use relevant anchor text: This is another thing that you need to take in account. Make sure of using anchor texts that are relevant while creating the internal links. Using useful anchor texts would give your website better ranks and in the process you will also kink your inner WebPages that would also secure improved ranks. There are various plug-INS that help in hyper-linking important keywords that take visitors to other relevant pages and you can use those for creating a good internal linking structure for your website. These can be customized and you can use it for specific phrases and keywords according to your specifications and also make sure that only page is added per link. There is a downside to using these and that is it does not look natural as it would have been, if an editor did it and if not used properly, it can lead to disastrous results.
  • Homepage should have the maximum links: Your Homepage has the highest link authority and should be the most linked page of your website and make sure that the links to other important pages of your website is present in the homepage itself as that is what visitors and search engines see. This is would also ensure that your inner pages are ranked better.
  • Use Breadcrumb navigation: Breadcrumbs, as well all know are navigational features that reveals the location of the user on a website. This can make the internal linking structure of the website, better.
  • Use navigational links: As mentioned above, it is always useful to have important and useful links in your main menu. But along with that, having navigational links in your website sidebar and footer can improve your rank and user experience as well.
These were the 5 useful practices that can improve the internal link structure of your website and make sure of using links at the top of the pages.

Advanced Anchor Text Guide

Anchor text is the visible text that you need to click to go to some other site, in a hyperlink text and in most cases is underlined and is blue in color like this one that takes you to a Wikipedia page. It is important to have a SEO friendly anchor text in order to improve the rank of your website.

The search engines are upgrading themselves day by day and they are making use of different metrics for ranking the various websites. And one of the most important metrics is the presence of relevant links in your website. This has been there for quite a long time and is still considered important by the major search engines. The relevancy depends not only on the content of the concerned source page but also the content of the anchor text that has been used.

This can be clearer with the following example. Suppose someone is writing a blog about gardening which is her passion. Blog writers are very keen on reading and they tend to spend most of their time reading about what other people have to say about their passion in the internet. It might be that she comes across an article that has something written about the psychological aspect of gardening. She would definitely want to share that with all her readers and friends. She can do that by linking her blog to that particular article and that is she gets to choose the anchor text. She can put something ‘click here’ but it is always better to go for something that relevant like she can write ‘gardening also has a psychological aspect’ and hyperlink this entire phrase to that article. Someone else might link it in some other way by writing something like ‘how gardening affects your brain’.

Anchor texts are sources of information that you include in your blog or website and that is something very essential to the present day search engines. The search engines use these links to see what information the linked pages have and whether they are relevant or not. This information is put by real people and is usually not biased.

Link hierarchy and link sources are also considered to be important indicators for link relevancy. The search engine can go to the linked article to see its relevancy of your content before indexing your blog or webpage.

With the onset of the Penguin update, Google has started looking more closely at the anchor text contents. If you have too inbound links containing the same anchor text, then it could be a matter of suspicion as these are signs of using plug-ins to acquire links. Search engines prefer links that have been placed naturally and not by using some automatic tool. Go for anchor texts that are keyword and content specific for the best results. Also try and anchor text different keywords rather the same keyword again and again.

The page has a great chance of getting a decent rank when your anchor texts look natural according to the latest SEO strategies. Diversity has always been the key to good SEO rankings and it is still so and so differentiate your anchor texts by using varieties of anchor texts pointing to various pages but make sure that they are relevant and use most of them in your homepage. Avoid buying links as that might have a negative effect on your rankings and attract all types of links from various sources and make use of various anchor texts as well. Also make sure of linking to authoritative sources and be real and natural. Avoid over optimizing as well.

Sunday, June 22, 2014

Importance of Google Authorship in SEO

SEO or Search Engine Optimization is a process which influences the observable characteristics of a website by the use of a certain line of attack to improve the rank of the website. If you type a query in the search engine, a list of the websites flashes on your computer screen which is related to your doubt. The topmost link of the website is observed to be most appropriate and thus, has a greater number of visitors and this improves its rank. This is done by using the influential tactics of Search Engine Optimization (SEO).

The Google Authorship is a medium through which you can increase your SEO ranking. It essentially links your Google+ account to the original work that you have shaped along with your picture beside it. There are various pros of the Google Authorship in SEO:

1.    Endows you with your own recognition:
Since your work is now linked to your Google+ profile, your picture will now be on display beside the search results. This will give you your own identity and will be proof that you are the primary author of your own work.
Experts say that the search results with a picture have a higher ranking in the SEO than the ones with only the standard text in the search results.


2.    Socialization and bonding with people:
Google Authorization helps you connect with the people who are added in your Google+ profile, thereby allowing them to share and read your work if they like it. It also helps in publicizing your content since it is now viewed by your circle. Those who like it can eventually add you in their Google+ circle. In this way, you are connecting with your readers and are sharing a plethora of informative ideas with them as well. This too will help you achieve a better position through the SEO. If you are a blogger, you can mention the links in your profile and the readers can view them by a customized search. This helps in promoting your blogs as well.

3.    No more infringement of copyrights:
Google Authorship makes it a point to remove the plagiarists and declares you as the original author of your own content. Since you have a Google Authorization in your name, Google will rank you higher up in the SEO and will reduce the chances of any duplication of your work. Also, since you have established a connection with the people by your Google+ profile, they will let you know if they see your work under somebody else’s name and you can report it to Google. In this manner, your work remains secure and nobody can violate the copyrights.



4.    Perks of availing a Google Authorship:
Google is working on implementing an Author Rank which will give liberty to the users who have availed of Google Authorship to rise above those who have not, hence providing them with a higher position through the SEO. Though the ranks will be primarily based on the content and efficiency of your work, it will still boost your overall rank. Once Author Rank is implemented, you will find yourself miles ahead on the curve.

Thus, we see that Google Authorship opens up more chances of increasing your rank thorough the SEO. Google Authorship is the best way of promoting your work and you can get recognition on the internet and thereby, build your Google authority. It also establishes a line of communication with people and you will certainly be standing out in the crowd by smartly using Google Authorship. So, go for Google Authorship and enjoy your place in the net savvy world!

Importance of Rich Snippet in SEO

A snippet literally means a small piece of something. In the context of programming, it is defined as a short reusable piece of computer source code.

It refers to a small section of text which can be used to insert in a code program on a website. In order to avoid rewriting the same code time and again, a programmer usually saves the code as a snippet which can then be simply dragged and dropped wherever it is required. Using snippets also allows the programmers and web developers to create a cleaner development environment by organizing common sections into categories.

Rich Snippets essentially refer to detailed information aimed at helping those users having specific queries. They provide a small sample of the site’s content on the search engine result pages like Google, Bing, Yahoo, etc. They help in enhancing your search listing by making it easier for various search engines to extract information.

For example, in case of a restaurant, its snippet might show the average review and price range. Similarly, the snippet for a music album lists the songs and also a link to play each song. These rich snippets help in bringing traffic to your site by increasing the number of clicks.

Search Engine Optimization is basically used as a tool for website owners to attract more customers to their website. It’s a way of building websites and analyzing them so that they can be found in an easier manner when they are indexed by the search engines. SEO helps in increasing the site’s visibility and the traffic to the page. SEO strategies as well as internet marketing are the only forms of marketing that put forth your business, product or service in front of the targeted market and prospective customers who actively seek exactly what your company has to offer.

Rich snippets are designed to summarize the content of your page in a way which makes it easier for the users to understand what your page is all about in the search results itself. If you wish to take intensive advantage of rich snippets, think about what information the user will find helpful when choosing between search results.

In order to install rich snippets, follow the following steps –
Access the HTML of the page you'd like to add rich snippets to and add the micro data which you think is appropriate for your site. Thereafter, update the HTML and test your rich snippet to confirm if you have used the micro data correctly and whether it is readable by Google.
The key objective of search engine optimization is always to create a productive search experience for users.

From a user’s point of view, you have an infinite number of results to choose from which makes it exceedingly difficult to choose out of so many available ones the one which will not be disappointing and won’t take you back to the result page again. And this is where the information-rich snippets prove to be of major help by allowing you to be a more informed user and choose appropriately without wasting time.

In such cases, having good product reviews visible in the results offers users a tremendous value proposition thus, helping them to just click through to the right result.
Rich snippets don’t just increase your site’s ranking, but also aid you in communicating a clear, unique proposition to help establish a competitive advantage.
They are an essential way to improve your website’s search engine optimization as they get you valuable exposure in the SERPs, qualified traffic and an increase in conversion rates.

Importance of Static and Dynamic Sitemap in SEO

Every website has a very important and significant component in the form of a site map. Site maps facilitate navigation through the site. It helps assist both the search engines as well as the users. Site map as the name suggests, is a single page view of the site structure. It consists of links to the various pages of the web site and are usually organized and categorized in a Hierarchical form. Further, indexation of the website by search engines is also facilitated by site maps.

It has been seen that text based links for critical pages often ensure a great means for the search engines to find the relevant website and site map. The structure of the website should be such that it incorporates a link to the site map. All links should be checked for functionality. Site maps are broadly characterized into two types – Static and Dynamic. The static site map is one which does not get altered unless changed by the webmaster. In a static site map the webmaster is required to add URLs manually. In stark contrast, dynamic site maps perform changes automatically usually with the help of a program or software. The name dynamic is self explanatory and means that such site maps make the relevant changes to sync themselves with the alterations to the site structure.

Importance of Static Site Maps:
Site maps are XML files on the web site which update search engines of changes and also indicate the importance of certain pages as compared to others. Static site maps are important in a very limited set of scenarios where the information is such which is not expected to see much updating. It is easier to maintain a static site map as it does not need dynamic updates. However, a static site map will not be suitable for a high Search Engine Optimisation (S.E.O.) score as compared to dynamic websites due to its fixed nature. Static site map have static URLs which have high click through rates. They are easier to remember and hence better for branding with optimized anchor texting.

Importance of Dynamic Site Maps:
A sitemap can be easily generated and uploaded to the web site. However, the search engine (Google, Yahoo or MSN) must thereafter be notified. A dynamic XML sitemap is ideal for an improved site presence since each URL can be customized. Further, additional links are updated in real time without external input, that is, it is self sufficient as such. The sitemap service option is of specific use due to the dynamic nature of the toolkit website which aid frequent updating. This type of site map improves the SEO score by providing information such as latest time and date of page modification along with the rate of changes to pages. A dynamic site map becomes essential for a website which has Java script or image based navigation or is flash heaviest to facilitate search engine spidering.

SEO is better achieved by the use of database dynamic sitemap. Dynamic site maps are essential for web sites with a lot of archived data as they need functional internal interlinking.

A lot of factors impact the benefit of site maps and their corresponding SEO connect. They are the number of linked sites, ability of the search engines to successfully crawl the website and relevance and uniqueness of the content. Popular search engines are now stressing on the importance of providing the relative importance of pages in the site map. In static site maps the importance of the pages is easily identifiable before root directory upload. A dynamic or a static site map helps raise the bar of capability and involvement of the website with respect to search engine optimization and the latest SEO standards.

Sunday, June 8, 2014

The Importance of Business Listing in SEO

Business listing is a marketing and organizational tool which is a printed listing of all the companies in a particular category. It helps the users get information and also get involved with national, multinational and even local companies, industries and organizations. It includes all the basic details of the particular business in a systemized format. It is not limited to any particular sector of work, but spread over the entire three primary, secondary and tertiary sectors extending from industries to schools and religious organizations. It is a very efficient marketing tool to increase the visibility of a small scale business. Listings can be easily managed by anyone ranging from a local business owner of a school’s publicity team in order to make sure that the listing is up to date and the latest one.

What an informative listing includes:
  • A brief description of the business.
  • A list of services and products it offers.
  • Hours of operation.
  • Address
  • Contact information.
  • Ratings and reviews.
  • Photos of the products (a maximum of 10 photos).
  • Video URL (you can upload your video on YouTube and post the URL).
  • Web site address.
  • Payment options.
  • Categories which your business belongs to.

          A fully complete and optimized business listing can bring about incredible benefits to the company. It is important to use every field that is provided efficiently. Encourage and respond to your online reviews always no matter if they be positive or negative. Also, be active on social media such as Twitter, Facebook and Pinterest as they attract followers which in turn attract customers.

           The main goal of Search engine optimization (SEO) is to optimize the website for better rankings on search engines and find potential online customers. Two amazing features of SEO are that they are easy to set up and free of cost. Some ways to improve your site ratings are publishing relevant content, updating your content regularly, intelligent use of metadata, creating relevant links and using alternative tags to describe visuals and videos. Do a keyword research to find out what terms people mostly tend to use while searching for their products and services, and use them efficiently in your listing.

Some advantages of business listings are:

a.    They increase your popularity and boost your visibility online.
b.    A business enlisting shows up on the search engine and is a potential marketing tool to attract potential customers.
c.    This is an additional source which will provide information about your business to people.
d.    They provide inbound links. Many directories offer a feature to link your website to the business listing and this increases the number of people who visit your website.
e.    It opens a new sector of customers who might be new to a particular place and don’t know where to find the products and services.
f.    It is much more cost-efficient than print advertising and also has a higher return on the investment made.
g.    Local listing exposes your business to more potential customers. 
h.    Drives more traffic to your website.

There are many business listing online sites available. Some of them are:
  • Google places-Google being the number one search engine, you simply cannot ask for a better platform for your listing. You can attract more followers by using Google+, Google Places and Google Webmaster Tools.
  • Yahoo local- The business listings are free and your only requisite is a Yahoo account.
  • Yelp- It is a city guide map and your listings can fetch a lot of online reviews on this platform.

With a good, accurate, concise and an intelligent business listing, your company will gain good popularity, greater trustworthiness, more potential customers, greater profits and good overall ratings.

The Effect of Infographics in Modern SEO

“A picture says more than a thousand words” and more importantly, it says those words in a much more interesting manner!

With many written posts coming up nowadays, there is a dire need to introduce a change to get people to read your text, or to get them to know about it and be interested. Mere black and white text is not going to have an impact on the short memory span of your target audience. There must be the presence of that ‘X-factor’ element to make your text more readable, likeable and hence, more shareable. The increase in the sharing capacity of your post further improves its presence in SEO.
And this is exactly where infographics play a major role. Visualization of your text in a colorful yet understandable manner catches the target audience’s attention more quickly than a plain text source. Furthermore, if the audience likes your infographics, they will be willing to share it at numerous places thus, improving your all-round presence.

With the increasing importance of infographics in today’s world, you can positively affect the traffic to your site as well. Embedding the link in the image to your own site will help to lead you to effectively connect with the audience which you might not reach otherwise. The above process, called ‘Link baiting’, is used on a large scale for search engine optimization or SEO.

While the designer designs your infographic after adequate research about the usefulness of the data, an SEO specialist defines keywords to be used for the same. A social media marketer hence, promotes your infographics on various social media platforms to further increase the reach.

When we talk about the success regarding the use of infographics in modern SEO, it is equally important to understand WHAT makes a good graphic.

It should essentially be creative.  A dull and boring infographic is not going to capture any attention and will thus, contribute to the failure of the main purpose as to why they are used at all. It has to be colorful, eye-catching and uncomplicated. Where a mere image may not suffice for a good infographic, neither will too much text. There should be a right balance between the two so as to not lose the track of actually giving out information from the graphic design. It should be self-sufficient in providing the reader with adequate knowledge about the topic. Secondly, the graphic should most importantly be shareable as otherwise the entire process will be rendered useless. The graphic designer must embed the links directing the user back to your website when he/she sees it.

Additionally, he can also make use of some sharing buttons which will allow it to be shared on social networking sites such as Facebook, Twitter, Google+, etc. Another important aspect that should be focused on is the keyword which can be used to search for the infographic. It should revolve around the basic theme of the keyboard and should not deviate from the topic.

Yet another way of promoting your infographic is by breaking it into smaller images and promoting it on the upcoming social networking sites such as Pinterest, Flickr, PhotoBucket, etc. Do not forget to embed your site’s link in it. Voila! You are good to go!

Once your image has gained popularity and sufficient social media presence, thus promoting search engine optimization, you can always make a video of multiple infographics. Videos are always pleasing to watch and at the same time, also give you ample opportunity to improve on the amount of data you give away!

Using the infographics effectively can have revolutionary effects in modern SEO and has the capability to bring in huge traffic to your site! So design it right in order to prove and maintain your presence out there!

Advantages of Audio Sharing

Audio is one of the primary means of communication amongst the human society that helps to convey thoughts and ideas across far lands. Though it is an everyday event that has influenced the way you think about audio as just a necessity, it is not so. Audio, especially in the form of music is an artistic expression has become the sole transporter of a growing, fast changing industry which is significant both in cultural and economic terms.

Previously music making was really a hectic job. The artists had to go through the painful process of recording music sales and charting it down. However today, the workload has declined rapidly due to the advent of the concept of ‘free online audio sharing’. In technical terms, free online audio sharing refers to the distribution of digitally stored music both in the authorized and unauthorized manner for the copyright purposes and the end consumer doesn’t necessarily have to pay for it.

There are really a lot of benefits to these free audio sharing and, though this is often known as ‘piracy’, the audio sharing industry has sky rocketed with more and more number of people joining this community. Let us look into some of the advantages.

We should not forget that though the recorded music sales are actually going down every-day, the artists and the producers are gaining a lot of profit from this non-profitable audio sharing. For instance, they are gaining a lot of publicities. They are finding a lot of potential audiences at a large scale where previously, their sale were limited to only a certain area, now they have the opportunity to gain the international market as well. Besides these, the distribution as well as promotion cost are quite less than what it would have been if they had brought out DVDs of their music.

These days, anybody could start their musical career with just recording their music from their homes onto any online website. Just spread the news among few of your friends and wait. If your music is good enough, it will no doubt spread like wildfire. Besides there are several websites that pay you a good amount for every view when your viewership reaches a certain landmark.

Other than that, you also get to interact with your listeners, to know what is hot in the market. So it kind of gets you prepared for when you launch yourself big in the industry. You can also promote other music related goods and services that earn you more financial gain than just recording music.

Audiences on the other hand, become ‘prosumers’ instead of consumers as they are also creating goods and services, rather than just consuming the end product. So if an audio file is freely available to the consumers they can freely and non- commercially use it as well as transform it to something new altogether. This in turn finds its new set of audiences and so it continues. Due to these online sharing of files, the concept of word to mouth has become very imminent. Audiences are likely to believe the facts and recommendations that they hear from a close colleague or a family member than some formal factual promotion. So really this is an excellent means of marketing your music if you want to do it without the initial costs of finding a promoter, publisher, copywriter, etc. However, the only shortcoming you will likely face is that you won’t start big. But that is really excusable if it means you are being able to concrete your base and your ground where you wish to launch yourself.

Sunday, June 1, 2014

The Importance of Forum in Latest SEO

‘‘SEO”, also known as Search Engine Optimization, is a method by which you can increase the chances of customers clicking on your website and thus, increasing the ranking and number of visits of your website on the search results page.  All search engines such as Yahoo, Google, Bing, Ask, etc. have a list of search results which are relevant to the search terms and they are ranked upon the basis of how useful they can prove to be to you. The search results relevant to your search terms which are displayed on your search results page are known as organic results. Through SEO, you can increase the chances of your website showing up in the organic search results.

SEO is an internet marketing strategy which takes a lot of planning. Research on the kind of search engine, terms people search for, keywords and the targeted audience is required for a good and efficient search engine optimization or SEO plan. Many things are considered important in SEO like back links, content, page rank, site maps, Meta tag description, etc.  Some forums have proven to be incredibly efficient and useful when it comes to marketing your website. Here is how-

Forums are actually a lot like online conversations. In a forum, a person asks a question and thus starts a ‘thread’. People log in to comment on this thread and they provide answers as well as ask questions of their own relevant to the topic being discussed.  While publishing content on a forum, there is a space called ‘signature’. Just add the link to your website in that space with a description text. On publishing it, your comment will be listed from which you get a back link.

Benefits of using forum in Search Engine Optimization-
  • You can market your website in a forum by providing a back link of your website in the signature. Now each time you publish something in the forum, a link is created to your website.  Posting in forums thereby ensures high quality back links.
  • The good news is that forums are a very popular trend now-a-days, and hence posting in these forums will market your website to a varied crowd of people. On clicking on your back links and checking out your website, the number of visits to your page increase which ensures a higher Google ranking. A higher Google ranking ensures that your website is higher up in the search engine results page. 
  • Easy, cheap and free marketing.
While a forum encourages public discussions, the discussions aren’t always relevant. While posting in a forum, make sure your post isn’t marked as spam. If your post is marked as spam or irrelevant, no one else will be able to view it. Forums follow a list of rules. So, be sure to follow them so as to avoid being marked as spam-
  •  Do not post anything illegal, or provide links to websites unsuitable for viewing.
  • Do not publish posts encouraging things like violence, or hurting religious sentiments.
  • Do not abuse other publishers or use uncivilized language.
Publish content relevant to the topic and do not advertise about products which are not related to the thread. Focus on keeping your language clean and your subject matter crisp and to the point.

SEO is a task done by experienced people as it requires lots of research, planning and organization. An experienced SEO personal can efficiently use forums to arrange a good marketing strategy. They can use forums to make high quality backlinks and provide direct traffic. This will definitely up your Google rankings! You can boost of your reputation in a forum by publishing good posts because this helps make your post more trustworthy and the user is thus, more likely to check it out.

All about Google Panda update

Google- it is a word without which the internet seems nothing today. You will get lost or be just helpless without the services which Google provides you with. If you are an amateur, you definitely can’t do anything without the mighty search engine called Google. Google’s search results have always been trustworthy and it’s definitely the most widely used search engine all around. Along with being search engine, Google also provides many other services aiming to make your internet experience an easy, wonderful and a complete one. Not only does it search for web pages but Google also allows you to search for books, videos, news, locations, etc. Google also provides you with the option to search for images.

Now, when it comes to searching, search algorithms are the most important in giving you the nearest results for your key words. To improve their services, Google keep on updating its algorithm many a times in a year. The aim of these algorithms is to increase the ranks of the high reputation sites and place them higher in the search results, thus helping you to get as close as possible to your search.

Changes in the algorithm take place frequently and most of these are small changes. But occasionally some key changes also take place which affect the search in a considerable manner. One such major update introduced by Google in 2011 was the Google Panda.

  • Panda update mainly aimed to lower the rank of low reputation websites so that they appear lower in the results and more quality sites appear up in the results. This mainly lowered the ranking of the sites with much advertisement and increased that of the new and social sites. We don’t know whether it worked for sure or not but we do know that it affected the overall search results by around 12 to 13 %. Google had been updating Panda ever since its inception in order to improve the results.
  • Panda has seemed to succeed in its aim but many websites complained that the copyright infringers got better rankings than other websites. The sites having matter copied from the original websites got a better position in the search results than the original ones. Then, it was regularly updated to avoid such problems and Google also mentioned on its blog about how to assess and improve your websites’ reputation. It is more widely discussed that eBay has been one of such losers in Google’s Panda. Another such loser is a search engine in itself, Ask.com, which shows that some may become winners and move up, and some end up becoming losers no matter what or how they are.
  • Now once the algorithm started working, how well did it actually work? Know that this is an important part of the updates. The ability of the new algorithms is influenced by some groups of people known as the Google Quality Raters. They are people who are spread worldwide and help in the reviews of the search results and also the assessment of the classes of the various websites, web pages, etc. In order to help Google know the quality of websites, these people answers Google’s questions which are so designed such that their answers can help people on Google’s user’s response to these sites.
  • The whole website doesn’t need to be of a low quality to be held down. According to Google, only a particular sector of the site or some pages may be enough to let your site is held back by Panda. Such content may be rewritten but it doesn’t assure that your website will recover in the rankings.
Overall, Google Panda has been an important update in its search algorithm and helped in affecting the search results in a positive way. It helps the original publishers too. Ranking by restricting the low quality sites is a much better way as the number of sites with original content is lesser than that of scrapers.

Some Facts About The Latest Google Penguin 2.1 Update

What is the Latest Google Penguin Update?
Google Penguin 2.1 is the fifth version of Google’s algorithmic update. It was unleashed on October 4th, 2013. It was Matt Cutts, Head of Google’s search spam, who first tweeted about this fifth Penguin 2.1. The update was released to keep the spam contents at bay and stop them from making an appearance during search results. Cutts said it affects even about ~1% of searches to a noticeable degree. This means many small companies will face the danger of less traffic to their sites and hence fall in the search engine rankings. And thus it is another initiative taken by Google to reward the better sites that has high-quality contents.

While many companies now find their search engines ranking down and dusted although Google said that it will impact only 1 % off all the websites. Some of the companies have already started to look out for ways to recover from these updates.

How To Recover from the Damages Done by the Latest Penguin Updates?
As Newton said that with every action there is an equal and opposite reaction. So there is some good news. By using the correct strategies, it is possible to recover from the damages. The latest penguin updates are targeting deeper links now more than ever. Thus pages that are unnecessarily created for creating links and not providing anything of value are going to go under the hammer.

This is exactly the reason why good quality contents are so necessary now. By creating such contents that are acceptable to the penguin updates, many a small company can harness the damage inflicted. Publishing hand written contents with about 350 odd words and of course good quality will be instrumental in driving attention of the Google Penguin updates towards your site. You should avoid key-words stuffing. It is a matter of quality not quantity. So avoid usage of improper key-words, except those that sound natural. And also avoid grammatical errors and spelling mistakes.

With some researched SEO campaign, you can get the rankings of your company higher and only good quality will not do the trick. To make a website more SEO friendly, you will have to create Press Releases and distribute it through PR Web. Linking with social media will help improve the rankings a great deal.

What is the Goal of Penguin 2.1?
The only reason the Google Penguin updates are released every year is to provide the all information a person needs through a great user experience. On the other hand it greatly helps the better companies with better results and also encourages the standard ones to start producing class stuffs to compete in the market. The main motto is to do good work and then see your efforts bearing good results.

Any site that will violate Google’s existing quality guidelines shall not go unpunished. Thus it will remove webspam with one hand and promote high quality content with the other.
The latest version goes live for all languages at the exact time, although the impact is always greater on a heavily spammed language.

How does Penguin 2.1 differs from Penguin 2.0?
Although it is too early to point out the changes between the latest Penguin update with version previous to it.

The latest version still continues to target the same kinds of links just as the older versions. Penguin 2.1 has a deeper analytic level. It can crawl into deeper level pages to identify spams and analyze them.  The latest Penguin 2.1 update undoubtedly has a more significant and greater impact that the other minor refreshes previously.

Sunday, May 25, 2014

Off-Page SEO Tips

Search Engine Optimization (SEO) is where you build up your web pages and get high ranks as much as possible on SERPs (search engine result pages). The higher your page rank, the more traffic you get. This can be done by just implementing a few ideas. SEO can be divided into two separate categories;

(i) On-Page SEO  (ii) Off-Page SEO.

On-Page SEO – it refers to the things that you do ON your website for getting higher rank, such as internal linking, page titles, descriptions and meta tags, etc.

Off-Page SEO – it refers to all that you do directly OFF your website for getting your rank higher, such as social article submission, networking, blog marketing and forum, etc.
Given below are some Off-Page SEO Tips to increase your page rankings on search engines, effectively.

1.    Social Networking Sites
Getting involved with social media websites is the primary step with which you start to advertise and market and then build your online reputation.

2.    Blogging
Blogging is perhaps the best ways to get your website promoted online! By writing blogs on your website, you provide a reason for viewers to keep updated to your site with your recent posts by returning to your site again and again. This overall helps you to achieve a better SEO rank as people keep hogging at your site making it more popular.

3.     Blog Marketing
This can be done by posting comments on posts of other websites, which will allow you to provide a link as well in the comments section. Later these links can be crawled upon by the search engines, directing them to your site. These type blogs are commonly known to us as “Do-Follow” Blogs.

4.     Search Engine Submission
It may take a while, but search engines will find your site online, eventually. By submitting your website to some of the most popularly used search engines like Google, Bing or Yahoo can speed up everything.

5.    Forum Marketing
Look out for forums online those are related to the website and get involved with in that community. Offer advice, answer peoples questions, reply to threads, etc. All these will help to build up your site’s reputation.

6.     Directory Submission
Many people may argue that directory submission is done and dusted! But that it is not as you are multiplying the likely hood of viewers seeing your website. It depends completely on how effectively you are selecting those directories with how much efficiency, we are choosing the category to submit.

7.     Social Bookmarking
It is another great method of promoting your website. By submitting your latest blog posts, pages to the most famous bookmarking sites. Search engines really prefer these types of sites as the content on such sites is updated from time to time.

8.     Link Baiting
This is another popular method of promoting your site. All you need to do is to produce some really popular unique posts for your site, and let other people to link to it. May be you have published or copied another website’s contents; in that case never forget to give the link of their website as a reference.

9.     Photo Sharing
If you use any of your own photographs or images on your website, then you can also share them on many of the biggest photo sharing websites like Picasa, Photo Bucket, Flickr ,etc. Others will be able to see those and then comment on them, most probably by following a link to your site.

10.    Marketing of Videos

It is the same as Photo Sharing. You just need to share in the world’s most popular site like YouTube or Vimeo.

On Page SEO

With so numerous important amends in the world of SEO through the prior year, it can be firm to stop-SEO pros to preserve trail of what’s quiescent appropriate furthermore what isn’t.

Fortunately, but Google totally replaced their previous algorithm with Hummingbird, their nugget model for webmasters hasn’t changed: they scarcity us to give the preeminence happy plus the elite user-experience possible.

Given below are the overall requirements of an On-Page SEO:

1.    A Frequently-Updated Blog filled with Awesome Content
Rightful a handful years since, blogs weren’t notion of as a path for companies to print satisfy, assemble their name, bud their assembly, furthermore shape dominion in their compass. Presently, they’re a despotic must.

2.      Google Authorship Integration
Google Authorship is Google’s access by verifying originators of happy, curating that capacity, plus establishing a prudence for how very expertise (moreover warrant) should be awarded to some particular writer. Creator rank is an idea that degrees from this; the mind that composers along Google Authorship integrated realize credibility or “rank” based on their publishing tale. It’s currently obscure whether writer rank currently best, nevertheless it’s a unscathed pot that Google choose yet utensil it as a ranking constituent, if it hasn’t previously.

3.    Optimized URLs
We’re peaceful seeing prejudice given to motionless, keyword-mellow URLs, further, we don’t detect this changing anytime soon.

  • Supreme drills for URLs incorporate: Sub 100 characters in the span
  • Words separated by hyphens or dashes
  • URLs should contain no also than 3 subdirectories
  • If you’re looking to condition for scene-based keywords, be indisputable to encompass those in your URLs
  • E-commerce locations should hang tracking or merchandise arrays at the objective of the url (further should truly negative custom numerals as a substitute for keywords).

4.      Title Tags
The title tag has consistently been a person of the most critical ranking factors, also bides so for 2014. Your title tag is liable going to the be clickable handbook that materializes in search results, making its optimization essential for explanations remote across SEO; its individual circumstance to rank highly in search results, nevertheless if your title tag isn’t racy, it won’t receive clicked.

5.      Alt Image Tags
Your image tabs are stationary essential for SEO; nay, except do they strengthen the application of the topic, satisfy on the usher, they more contain a odds to rank in Google Image Search. Only whereas, yearn since, alt image marks were usually reasoning of as expressly an SEO tool, marketers demand to be keenly cognizant of using them exclusively as a utensil for labeling images for the visually imperfect.

6.      Keywords in Content
This is a further agent I don’t perceive changing at some detail in the prospective. The prim embodiment of keywords devise is a regular effect of decorous copywriting, only it never offends to charm absent the top notch trainings in times of frequency of consumption.

7.      Appropriate Wisdom of Please
We’re definitely witnessing a spur beneficial Google preferring longer, meatier capacity, else renowned as ‘long shape’ satisfy. Anyone can mat up a 400-word blog post plus optimize it for a keyword or pair, further Google is keenly cognizant of this.

8.      Appropriate Temporary Targeting
Whereas we possess usually focused our SEO rehearses on ‘keywords’, I suppose we’ve seen a veer into ‘topical targeting’. For example, somewhat than focusing a attendant on individual or twin definite keywords, we should be crafting our usher to abode a lone subject or composition.
Closure.

As you can espy, part critical SEO elements truly haven’t changed very too the years, whereas furthers own. Perhaps our sense of their emphasis has, however Google’s ambition

Impacts of Hummingbird

It has been just over six good weeks since Google has officially announced their new algorithm of ’Hummingbird’. What does it really mean for the digital marketers and SEO experts?

The Senior Vice President, Amit Singal, of ‘search’ at Google, introduced the algorithm.  It is the company’s greatest and latest effort to match the meaning performed queries of the users with the content availability of documents on the Internet.

This may not seem to be surprising: surely, is this what a search engine aim for? But reading within the lines, it means Google has received a fuel doze or a so called injection of sorts to build these appropriate matches more effective as well as more efficient.

Towards the end of September, during the announcement of this new algorithm, it was already confirmed that this algorithm was not about to be sprung on non suspecting SEOs. On the other hand, it had already been for months at its place, impacting about 90 percent of Google worldwide searches……with no one noticing!

How Hummingbird works
Many seasoned SEOs are familiar with algorithm updates these days, as seen through Panda and Penguin upgrades that previously affected SEO ranking, Hummingbird replaced the existing algorithm completely. Therefore Hummingbird should not be considered as a just an ‘another update’ but to be taken seriously as a completely new algorithm.

An analytical blog at Search Engine Land broke by Danny Sullivan down this algorithm in a layman’s terms by comparing replacing an engine in a car from the 1950’s to Hummingbird. Previous updates such as to Panda and Penguin those seen could be compared to just replacing worn parts of an old engine to make it run a little better. On the other hand Hummingbird can be seen as a faster version that is replacing the old engine which takes into consideration the original engine parts that worked, but needed to be updated – the switch was made clean, such that nobody really noticed.

According to Amit Singal, such a massive overhaul was last seen in 2001 for the algorithm. The 2010 Caffeine update could be considered as another potential boost. Although Caffeine was a different update, it was not a complete replacement for the algorithm. It only aimed at speeding up searches.

The Hummingbird Algorithm and its After-Effects
The Hummingbird has been introduced, as already mentioned earlier in this post, is to closely match queries bound with some relevant results. This is where users type in the full sentences rather than the incomplete questions tailored to the search engines. Users need to type something like “Where can I find a movie theater near my location?” instead of “Movie Theaters New Market”
The full value of a sentence will be now considered by Hummingbird, rather than just generating several selected words within a sentence and base your search on that.

The Guardian reported about the other effects Hummingbird will directly have that on SERPs, and it's apparent feels that SEOs can now breathe a sigh of relief. Pre-Hummingbird, an “acid reflux prescription” search would have produced sites listing with drugs whereas instead now its main search results, links to more general information displaying how acid reflux is treated. From this we can say that the higher authority sites appear higher in search results now, pushing “spammy” sites downhill in the SERPs.

Danny Sullivan confirmed that Hummingbird itself should not affect any rankings, but the updates such as Penguin and Panda within it, are continuously being tweaked.

Thus, our final consensus about Hummingbird is that, it is here to improve the search results, for more conversation and complex search queries in particular.